With the technology we have today, almost nothing is impossible. Life has become so convenient, we can do almost anything ever-so-efficiently with just a few clicks.
Hungry? Use UberEats and have food delivered right to your door!
Need to get rid of some old clothes? Snap a few pictures and sell away on eBay!
On a diet and watching your daily exercise count? Any smart phones or smart watches will happily do!
In fact, you can even lock, unlock or switch on your car with any smart phones or watches.
Blue Link, is a mobile app by Hyundai that transforms users’ mobile phones into a remote control for their Hyundai vehicles. Users can remote start, stop, lock or unlock their car from afar or even set the air temperature of the car in advance. They can also access monthly vehicle health reports or use the app as a GPS for directions!
Take a look at their video ad!
Source: HyundaiUSA on YouTube
Personally I think this app is a great idea. Considering that people are so attached to their mobile devices nowadays, there’s a higher chance they remember to take their phones instead of car keys out of their house in the morning. And according to Google, there are what’s called “micro-moments” where people turn to mobile devices for their needs. Moments like “I want to do this”, “I want to buy this” or “I want to know this”. In order for businesses to appeal to customers during these micro-moments, Google recommends the three following strategies:
- Be There
- Be Useful
- Be Quick
I think Hyundai successfully incorporated all these aspects into their Blue Link app. It is convenient, relevant and efficient. There are useful explanations of their vehicle’s health statistics, and relevant contact information for further assistance. All of which makes Blue Link a great app. However, a recent news article suggests otherwise.
According to Bleeping Computer, the Blue Link app had a serious security flaw that exposed their users’ sensitive information, allowing hackers to track down, unlock and potentially steal Hyundai cars. Luckily, no vehicles were stolen due to this but Hyundai has since patched the flaw and provided a new updated version of Blue Link for their users.
This made me think… no matter how good a mobile app is, a security flaw like this can just bring everything down hill. Just like Tesla with their autopilot function. Since its autopilot launch in 2014, there has been many serious and even fatal car crashes involving their autopilot function. It has since sparked many controversial debates on this new advanced technology.
Similarly with Blue Link, I think it is important for Hyundai and other businesses to prioritize their consumers’ safety and interest before designing an appealing and innovative product or service, especially in the digital or technological world. That is because, even if a business successfully attracts a consumer to its products, a security breach will only leave a negative impression on the consumer. Businesses should focus on protecting its consumers’ data and interest and not rush into designing the latest gimmick to attract them.
If you were a Hyundai car owner, would you still trust and use Blue Link after such a security flaw? Do you agree with me that businesses should not rush into developing products with the latest technology but instead, prioritize the fundamental functions to protect its consumers first? Share your thoughts!