“Darth Vader” mask for private phone calls?

Don’t want people to spy on your phone conversation about your secret mission with the FBI? Hushme’s got your back!

Showcased at the Consumer Electronics Show in Las Vegas earlier this year, Hushme is a device that masks the wearer’s mouth and blocks his/her voice so that people in the vicinity can’t hear the wearer’s private phone conversations. According to The Telegraph, the product can connect to any mobile phones via Bluetooth and they also come with a pair of earbuds for audio.

Take a look at this short video by Insider!

Now I understand that it really can be a little uncomfortable to have a private conversation in the public, but looking so ridiculous in a weird mouth mask like that and better yet, having to pay AU$290 (£165) for this look? You’ve got to be kidding me.

Kidding Me Meme (Source: Fandom)

Since the growth of the internet, computers and smart phones, a new market has emerged to meet the needs of these computer and mobile phone users. Gadgets and devices very much like Hushme are invented to make the digital experience better and more convenient.

However, in my opinion, Hushme is just nowhere near practical! The idea behind the product is acceptable, but can you imagine having to carry around the product just in case you get a private phone call, when you can just walk to somewhere private or just send written phone messages? Especially considering that Hushme’s main target segment should be males (due to the un-appealing aesthetics), I don’t think guys will always have a bag to carry it around with them.

Overall in my opinion, Hushme is:

  • Impractical
  • Inconvenient
  • Not aesthetically appealing
  • Overpriced (low value for money)

Businesses should aim for the opposite of the mentioned factors in order to succeed. Examples?

Tile (Starting at AU$39.95) – A small Bluetooth tile tracker that users can attach to anything (keys, cars, wallets, etc). The item can then be tracked by the user on their smart devices.

Deeper (Starting at AU$190)– A ball device that tech-savvy fishermen can attach to fishing rods and detect fish movements on their smart phones using sonar technology.

I think these two products are absolutely great! They are practical and handy and they actually offer good functional value to their users unlike Hushme.

Do you agree with my examples and are you in favour of Hushme? Also, other than practicality, convenience, aesthetics and value, what are some of the other critical success factors (CSF) you can come up with for the digital gadget/device industry? Share your thoughts!



2 thoughts on ““Darth Vader” mask for private phone calls?

Add yours

  1. I think HushMe should be way simplified, because as you said, not many people would be willing to pay such a high price for merely a voice distorter. By simplifying it and making it way cheaper, people might be more willing to buy it.

    Liked by 1 person

    1. Yea, to an extent more people might be more willing to buy Hushme if it’s cheaper but I still don’t think this product is gonna get a high demand in general. I just don’t think there’s a high enough functional value for it to succeed, even if it’s simplified or is more aesthetically appealing. Thanks for commenting! 🙂


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